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Return to shopAbout Us
Sweat. Survive. Succeed.
No gimmicks. No shortcuts. That’s what our ideal gym gear is. Agree? This store started with this basic idea. Just functional, comfortable, and reliable workout essentials like gym clothes and fitness accessories. Each must be designed for the people who put in the effort – YOU.
We started in the heart of the Golden State with a commitment to quality and a passion for fitness and well-being. Our founder is a gym guy and everyday athlete who grew frustrated with overhyped and overpriced gym gear. Fast-forwarding, he created clothing that moves with every muscle motion, and accessories that keep up with every single set and rep—all at affordable prices.
Built by Gym Enthusiasts for the Fitness Seeker in You
Our in-house designers design high-performance and durable apparel. We produce every gym wear and fitness accessory – no guesswork.
Our items are in stock and kept in our California warehouses, ensuring your orders are ready to go when you need them—no delays and no long waiting times. We keep everything under one roof throughout production. All items meet our standards while reducing waste and using eco-friendly packaging.
Our store provides you with gear that works as hard as you do. Plus, we’re non-believers in trends! Our approach focuses on quality for long-lasting products—versatile construction, breathable fabrics, and everything carefully designed with performance and function in mind.
We test every fabric for moisture-wicking capabilities, flexibility, and longevity, ensuring your total comfort and the product’s longevity for many years of workout sessions.
Core Strength & Inspiration
We’re a small, dynamic, and dedicated group of young professionals from all walks of life—innovators, designers, and entrepreneurs—with one common interest—fitness. We came together and have built solid relationships with trusted suppliers.
No Bells and Whistles. Only What Matters.
Why us? Our items are always ready and available so that we can ship your orders immediately. We don’t believe in hyped branding or fluff; we just want products engineered for the grind—functional, well-made, and long-lasting.
Our products are built for every athlete, whether beginners or pros.
Whether you’ve just started your fitness journey or are already a long-time weightlifter, we have gear and accessories to support you.
Dedication over shortcuts, performance over advertising, and quality over hype—that’s what we’re made of, and we believe you, too. Join us in this movement, and together, let’s stay fit and well, supported by products that work with you, not against you.
Push Yourself to the Limits. Train Hard. You’ll Love the Result.
Our team is not here to teach you how to train or demonstrate how to lift weights. Instead, our team supports your fitness journey wherever you move—whether hiking terrains, running the trails, hitting weights, or simply finding comfortable and functional activewear that fits your kind of athlete or fitness buff.
Welcome to gym gear that’s designed and built for the grind. We got you! So, are you ready to move and #doit? Let’s go and give it all.
